IAA Strategy Development Day

The IAA team recently met up in Darwin for our Strategy Development Day. It was fantastic to be able to get together for the first time since Jesse Moors (CPA Australia) joined the IAA team as Co-Project Director, working alongside Mark Jones, Co-Project Director (CAANZ); Matthew Lancaster, Relationship Manager QLD/NSW/ACT; Richard Hurst, Relationship Manager VIC/TAS/SA/WA/NT; Vanessa Richards, Communications Lead; and Nicole Campbell, Project Administrator.

The key purpose of the day was to reflect on 2018 and all of our past activity and to focus on where we would like the IAA initiative to be in the next few years.

It was a very full day with a big agenda to get through, including:

  • Current Strategy – focus on our stakeholders (who they are, what is the value proposition for each and how do we deliver to them), the market, the profession and the operating environment
  • Performance against that strategy
  • IAA SWOT – identifying our strengths, weaknesses, opportunities and determining the highest priorities
  • Identify the “Emerging Strategic Imperatives” from all the analysis and articulate each of those in a guiding statement to achieve success
  • Clearly articulate the major Strategic Themes and what/ how we will be measuring our success against them

Later that evening, the IAA team met with Renee Feltrin GM SA/NT for Chartered Accountants Australia & New Zealand and Josh Ang GM Northern Territory for CPA Australia. It was fantastic to catch up with them and discuss how we can collaborate and integrate even more with both the sponsoring organisations, CA ANZ & CPA Australia.

It was a very productive and rewarding day and it has gone a long way to re-set the IAA up for a bright, successful and deadly future. Stay tuned for updates as we further develop the new strategy and start to implement an exciting program.